Monday, 17 September 2012

Narrative Muisc Video -1

Narrative is a style of telling a story to shape a series of events. Portraying a literal or not so literal,  images that the artist or producer have used to relate to the song.  Within my music video i intend to use literal images to convey the purpose of the lyrics. Narratives can have multiple effects on the audience but the most common use of using a narrative is to be able to take the audience through a journey that the artist has tried to convey to the audience. This particularly I would like to include within my video, I feel this makes the video have more of a purpose and makes the video more enjoyable for my audience to watch. Using narrative also is a big promotional technique, often you find that some music videos that have a narrative to it, can end up being used within films that share a similar story. For example End Credits - chase and status ft plan b
This video was featured within the movie "Harry Brown". Plan B played a character within this movie which helped the promotion of his and chase and status's music video because its made up of clips of what they have recognized from the movie itself. Also knowing it was part of a film would increase the chance of people to watch the music video if they enjoyed the movie.

 Another Music video which is placed within a film because of its narrative is "Alice" by Avril Lavigne" This music video plays a part within the movie "Alice in wonderland" Avril shows the journey of Alice through out her music video, however the lyrics portray another journey that has a more meaningful and emotionally moral to the story. This specifically relates to my plans of a music video becuase before my original idea was to use literal images to portray the purpose of the song. However after researching this video I have discovered that music video's that has more then one moral meaning expresses a more of an impact towards the audience.

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